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DSPs are directed at advertisers. The technology that powers an ad exchange can also provide the foundation for a DSP, allowing for synergy between advertising campaigns.[3]
When taking a closer look at digital advertising features, the CTV environment emerges as a lucrative channel that works on RTB principle.
Most importantly, SSPs enable publishers to simultaneously offer ads on their webpages to many different ad exchanges and ad networks.
Standing apart from other CTV platforms, Performance TV doesn’t co-mingle inventory with traditional video inventory to garner more impressions for advertisers or drive down costs. If you pay for TV inventory, you get TV inventory.
This enables advertisers to bid in real-time for the opportunity to show an ad to a specific user, based on their demographic or behavioral profile, maximizing the relevance and efficiency of ad placements.
Navigating the numerous platforms and partners available on the ad tech market can feel confusing. Some entities seem to serve the same purpose at first glance, as it is when you compare ad network vs ad exchange.
RTB helps brands reach their here target audiences, enabling advertisers to bid and display their ads based on a per-impression basis, rather than CPM.
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